Are you struggling to sell your online products and coaching programs again in 2017 but are still not using webinars?
Einstein was quoted as saying that the definition of insanity is doing the same things over and over and expecting a different result.
It’s time for a change of plans and a breakthrough in 2017. It is time to change the way you build your online business. It is time to start leveraging the most powerful online medium of all. Webinars.
A webinar is a live or recorded meeting that takes place over the web. The meeting can be a presentation, discussion, demonstration, or instructional session.
Webinars can be used for several important business building reasons many of which we will be discussing during our Webinar Mastery Summit.
Here are seven reasons you should be using webinars in 2017 to make more sales and build a tribe of raving fans:
1. Being Seen as an Authority
If you have ever been on a webinar, you have likely looked at the person presenting as an expert. I used to believe that only the pros host webinars (not true but this is still a thought in many people’s minds).
One of the biggest benefits of hosting webinars is being seen as an authority in your industry.
Building an online brand is all about visibility, personality, and being valuable to others. Nothing showcases all three better than a webinar.
Webinars let you be seen, heard, and stand out amongst your peers more than any other online medium.
2. Building Partnerships and Getting in Front of New Audiences
Hosting webinars with a partner (often called a joint venture partnership) is one of the fastest ways to get in front of new potential customers, to build your email list, and to sell your products and services.
Think about what individuals or organizations you could partner with to educate and give value their audiences. By doing so, you are gaining respect in front of a new audience and creating lifelong business relationships with your partners.
Hosting joint venture webinars are the single fastest way to rapidly build your email list and grow your business.
3. Building Know, Like, and Trust with New Potential Clients, Fast
Why do webinars sell so well?
People buy from those they know, like, and trust. Period. How many times have you bought something over $300 from someone you didn’t trust? Not often I am sure.
With webinars, people get to hear you, see you, interact and ask questions of you live on the spot.
This is a huge advantage to the webinar format over other forms of sale because people can bring their questions and objections to you in real time.
The way you handle those objections can build trust and admiration and have people buying your products and services right on the spot.
4. Selling One to Many (Get Out of the One-On-One Trap) with Webinars
Are you tired of looking for clients one at a time? Want to meet more of your ideal customers from all over the world?
While selling in person is best, webinars are the next best thing allowing you to sell, at scale, from the comfort of your own home.
Imagine hosting a webinar and selling your online course, software, or coaching package to a thousand people instead of one at a time on the phone or at a networking event. Oh yeah, and doing it while you are in your pajamas.
Webinars allow you to break away from the one on one trap and create more money, time, and freedom in you life and business.
5. Hosting Group Coaching and Online Bootcamps
Are you a coach or consultant who wants to create more leveraged programs in your business?
Webinars are not just for selling.
They are also for delivering a product or service.
Don’t have an online course or program to sell?
No problem. Sell an online boot camp using webinars.
Webinars can be used for group coaching sessions in the form of an online boot camp that people will pay you to attend.
After the boot camp is over, you can sell the recordings on demand further leveraging your time and making more money.
6. Building Your Email List on Steriods.
Webinars are powerful for list building.
Besides your reputation, building an email list is one of the most important pillars for having a successful online business.
Social media followings are great and should be used to drive traffic to your email opt-ins, however, they often change their rules.
You don’t own your social following, they do. It is, for this reason, you need to build your own distribution network (your email list).
There are a number of ways to grow your email list using webinars.
You can host a webinar where you sell your’s or an affiliate’s product. The byproduct of which is building your list.
You can host interviews with other experts in your niche. People will opt-in to see it. This is how I got started.
You can host free Q&A sessions to the public. Do some teaching, strengthen your authority, and build a list of interested people in the process.
All these techniques and more we share during our Webinar Mastery Summit.
7. Selling a higher percentage of your products and services
This is the big one.
Webinars are the highest converting online medium with sales rates on average between 10%-20% vs an average of 2.35% for sales pages alone.
Read that one again.
If you are selling anything over $100, you are going to sell a whole lot more on a webinar than on your sales page or through your email follow-up alone.
See the reasons above. People buy from those they know, like, and trust and webinars are the next best thing to meeting in person.
Well, there you have it. Seven reasons to start hosting profitable webinars right now.
Why do webinars? Because they work and this is not going to change in the near future.
Webinars stimulate native human emotions that have been around for thousands of years. The ability to hear you, to see you and to interact with you online is the strongest, fastest way for people to trust you. Period.
Are You Hosting Webinars in Your Business Yet? Comment below with any questions about attracting more clients and customers with webinars.